We humans have come a long way – technically – from our stone-age ancestors. Where they might’ve stood and stared at the stars in wonder, just today we managed to catch a comet.
Rosetta reached the comet, a roughly 3-by-5 km rock discovered in 1969, in August after a journey of 6.4 billion km that took 10 years, five months and four days – a mission that cost close to 1.4 billion euros ($1.8 billion) [Reuters – November 12, 2014].
Although this is a fantastic piece of work, when you boil it down, it’s as much a triumph of human to human communication as anything else.
And that’s our position. Technology changes nothing. Human to human communication is always at the core of what we do.